http://www.iabcanada10th.com/ www.iabcanada10th.com is a site where both veterans and those new to the Interactive community can look back over past years, and forward to the future. Post your own stories, photos, videos and Web links. en-us Copyright 2007 Internet Advertising Bureau of Canada. All Rights Reserved. Tue, 6 Jan 2009 17:35:58 GMT 20 http://www.iabcanada10th.com/default.asp?type=image&id=137 A story from May 12, 1997: “The $10 million in revenues for 1997 was up from $1.6 million in 1996. According to the report, industry revenues are expected to continue increasing dramatically, reaching $22.9 million in 1998 and $56.9 million in 1999.” From http://news.earthweb.com/ Thu, 15 Nov 2007 15:22:06 GMT http://www.iabcanada10th.com/default.asp?type=image&id=137 http://www.iabcanada10th.com/default.asp?type=image&id=136 While you're reminiscing about that ground-breaking animated GIF, ... "WINNIPEG, MANITOBA, CANADA, 1997 NOV 26 -- ViewCall Canada Inc. has launched BeyondTV, or what it calls net-connected television. The service provides access to Internet services and specialized information services using a television set, a set-top box, a telephone line, and a small keyboard or TV remote control. Thu, 15 Nov 2007 15:15:35 GMT http://www.iabcanada10th.com/default.asp?type=image&id=136 http://www.iabcanada10th.com/default.asp?type=image&id=129 Le Bureau de publicité internet du Québec, sous la présidence de Nicolas Gaudreau (Sympatico), groupe d'intérêt du FIM (maintenant l'Alliance Numérique), c'est dissocié de son groupe mère en 2001 pour se joindre à IAB Canada en tant que conseil Québécois . The Internet Advertising Bureau of Québec (BPIQ), lead by Nicolas Gaudreau (Sympatico Qc) under an umbrella organisation FIM joined the ranks of IAB Canada in 2001, as its Quebec Council. Thu, 18 Oct 2007 12:35:02 GMT http://www.iabcanada10th.com/default.asp?type=image&id=129 http://www.iabcanada10th.com/default.asp?type=image&id=130 This original series of five short films (created exclusively for release on the Internet), showed that the Internet had arrived in terms of being a "mass" market; that Online communities could virally market a campaign all on their own; and, that the medium could attract top agency and acting talent and engender breakthrough brand advertising campaigns. So why aren't films up anymore? You can actually find out more info about the films at this site: http://www.usautoparts.net/bmw/media/films/bmwfilms.htm Thu, 18 Oct 2007 12:34:42 GMT http://www.iabcanada10th.com/default.asp?type=image&id=130 http://www.iabcanada10th.com/default.asp?type=image&id=131 In 2000, Volkswagen of America used national broadcast and print to drive potential customers to its Website, where it offered New VW Beetles in two limited edition colors, available exclusively Online. The promotion generated over 2,500 Online-based car sales (approximately $10 million dollars in total), 60% of which were for Vapor Blue – one of the custom colors. Fast forward to 2007, and today's VW Online presence has substantially increased... Thu, 18 Oct 2007 12:33:32 GMT http://www.iabcanada10th.com/default.asp?type=image&id=131 http://www.iabcanada10th.com/default.asp?type=image&id=132 These cross-media optimization studies, first launched in February 2002, sought to discover if adding Online advertising to the mix, could influence brand metrics such as brand association, brand favourability, purchase intent, etc.(since that's the way all other media is measured) -- and if it does -- how much of a marketer's mix should be allocated to each media to optimize ad spend. IAB Canada followed suit by launching the studies in Canada, and has since completed 7. Thu, 18 Oct 2007 12:32:06 GMT http://www.iabcanada10th.com/default.asp?type=image&id=132 http://www.iabcanada10th.com/default.asp?type=image&id=118 This was a fun one to recall. Office Depot placed Y2K information centers in all 750+ Office Depot superstores throughout the U.S. in order to try to recoup failing sales. The Y2K Information Center had free brochures explaining the potential problems associated with the "Y2K Bug" and offered tips to help customers prepare their homes and offices. Seems to have worked, as the years following began a slow and steady climb upward. You'll note that the computer in this image is y2k compliant :-) Wed, 10 Oct 2007 09:41:29 GMT http://www.iabcanada10th.com/default.asp?type=image&id=118 http://www.iabcanada10th.com/default.asp?type=image&id=110 Here’s an image of the Google homepage in 1998, when it was is founded. A “Googol” in mathematics, is a “1” with 100 zeroes after it – an admirable revenue goal… Wed, 10 Oct 2007 09:21:41 GMT http://www.iabcanada10th.com/default.asp?type=image&id=110 http://www.iabcanada10th.com/default.asp?type=image&id=116 Very fun to find these old and newer ads. The last episode that was shot in Vancouver was in 1998. Design that lots of folks could learn from even today: logo up front and throughout entire execution, faces, etc. Wed, 10 Oct 2007 09:14:35 GMT http://www.iabcanada10th.com/default.asp?type=image&id=116 http://www.iabcanada10th.com/default.asp?type=image&id=119 Ok, it's the one day we'd all like to forget... when, on Friday 14th April, 2000, Wall Street racked up its biggest, historical, one-day stock market plunge. The crash ended a week where high-tech stocks lost $2 trillion in value. Worst hit was the U.S. Nasdaq, and Bill Gates, who personally lost $30 billion in just a few hours. Tue, 9 Oct 2007 20:44:08 GMT http://www.iabcanada10th.com/default.asp?type=image&id=119 http://www.iabcanada10th.com/default.asp?type=image&id=114 I remember getting the Whole Earth Catalog, and reading about WELL conferences. Set up in 1985, then purchased by Salon.com in 1999, and as this article says, was due to be sold in 2005. I note, however, that it is still part of the community area on Salon.com to this day... Hmmm. Once THE place to be re: virtual communities. Sniff, sniff. Tue, 9 Oct 2007 20:39:03 GMT http://www.iabcanada10th.com/default.asp?type=image&id=114 http://www.iabcanada10th.com/default.asp?type=image&id=112 Good exapmle of the discussions going on when the medium was in its infancy (and still today, I might add). The good news is, 10 years later there's lots of proof the Web does work. Pair this article with the "Marketing doesn't work in Second life..." under the 2007 tab on our 10th site, and you have a nice set of bookends. Tue, 9 Oct 2007 20:20:59 GMT http://www.iabcanada10th.com/default.asp?type=image&id=112 http://www.iabcanada10th.com/default.asp?type=image&id=123 Everytime I ride my bike by the former office of the Odd Job Jack TV show (Bathurst + College in Toronto), I'm reminded that Molson Canadian once upon a time branded the content on both television and Internet platforms. Starring Don McKellar, Odd Job Jack was one of Canada's first TV series developed for the Web from concept to implementation. The site is still up, and I see Coors Light is in there. Would love to know how things are going with this initiative... Tue, 9 Oct 2007 20:08:29 GMT http://www.iabcanada10th.com/default.asp?type=image&id=123 http://www.iabcanada10th.com/default.asp?type=image&id=128 Just like Yahoo!'s weekly Web pick, the "Cool Site of the DaY" was important in help building interest and acceptance of the Internet. Take a look at this archived item (Virtual Egypt) form 1997 -- you can even make your own cartouche! Then check out listings from 1994 to today, from the "fishcam" right up to present day. Tue, 9 Oct 2007 19:58:35 GMT http://www.iabcanada10th.com/default.asp?type=image&id=128 http://www.iabcanada10th.com/default.asp?type=image&id=127 I remember doing this at the myjones.com Website in 1999. I uploaded a picture of my best friend (in colour!) and plastered it onto a lemon flavoured drink, and gave her the best birthday present she's ever had (or so she says). The Website's been updated of course, but this was SO far ahead of its time in terms of using technology that could work despite the low speed of the Internet connections at that time that it deserves to be in the Website development hall of fame! And of course it goes without saying that it embraced the "consumer in control" concept WAY before its time as well. Tue, 9 Oct 2007 19:55:08 GMT http://www.iabcanada10th.com/default.asp?type=image&id=127 http://www.iabcanada10th.com/default.asp?type=image&id=126 Still the best peice of work I've ever seen. Fully-immersive game that blurred the lines between real life and advertising forever, and used every type of media, both on- and offline to engage users in a tough category, AND drive huge increases in lead generation and test drives -- and we presume, sales -- all for a fraction of what the competition spent on regular brand advertising. The inspiration for the interface for this site as well... Tue, 9 Oct 2007 19:46:47 GMT http://www.iabcanada10th.com/default.asp?type=image&id=126 http://www.iabcanada10th.com/default.asp?type=image&id=115 The Lofters (also known as U8TV),was a Canadian reality television series which aired on the Life Network and Online through U8TV.com. Eight young Canadians were tasked with not only moving in together in a downtown Toronto loft, but also producing and hosting television programs for Life Network, other Canadian specialty channels at the same time. Was cancelled in 2002 (even the URL is gone), but some great firsts in the Canadian market. Tue, 9 Oct 2007 19:35:49 GMT http://www.iabcanada10th.com/default.asp?type=image&id=115 http://www.iabcanada10th.com/default.asp?type=image&id=117 This ad for the Lord of the Rings exhibit at our own illustrious Royal Ontario Museum, just completely misses the opportunity to link the ROM with the phenomenon that was LOTR, and misses all out on all the subsequent opps for engagement within the banner as well. Tue, 9 Oct 2007 19:31:50 GMT http://www.iabcanada10th.com/default.asp?type=image&id=117 http://www.iabcanada10th.com/default.asp?type=video&id=125 Carnivale was a great series, and although it too has been cancelled, there are some great examples of behind-the-scenes interviews with cast members in "Samson's Caravan". Seems old school now, but was pretty breakthrough at the time. Tue, 9 Oct 2007 19:05:07 GMT http://www.iabcanada10th.com/default.asp?type=video&id=125 http://www.iabcanada10th.com/default.asp?type=video&id=104 Well, it's really 1993, not 1997, but it's still a great clip. Peter Mansbridge and Bill Cameron endure the screech of the modem logon sound, then post "What Is The Internet?" to a BBS, and find out that "The Internet has more soul than..." Tue, 9 Oct 2007 19:00:10 GMT http://www.iabcanada10th.com/default.asp?type=video&id=104 http://www.iabcanada10th.com/default.asp?type=video&id=106 Bad voiceover, as per way back when, but Apple still executes well. Tue, 9 Oct 2007 18:49:13 GMT http://www.iabcanada10th.com/default.asp?type=video&id=106 http://www.iabcanada10th.com/default.asp?type=video&id=107 This, to me is a great example of a mash-up of the moment that the CGC phenomenon and Google mapping tools collided. A user with a playful admiration for a product, a bit of "cultural intelligence" (maybe has read or heard about Chariots of The Gods by Eric Von Daniken (remember the giant tarantulas etched into the surface of the Nazca plains?)), delivers a great "unpaid" WOM ad for Google Earth. Tue, 9 Oct 2007 18:44:36 GMT http://www.iabcanada10th.com/default.asp?type=video&id=107 http://www.iabcanada10th.com/default.asp?type=video&id=105 Addicted to violent Online War Games? The CBC reports that the Chinese solution is military training at a "re-education" camp, where the goal is fostering interaction with real humans. HUH? If that doesn't work, there's always electric shock... Tue, 9 Oct 2007 18:41:10 GMT http://www.iabcanada10th.com/default.asp?type=video&id=105 http://www.iabcanada10th.com/default.asp?type=video&id=124 I love looking back and seeing who was at the forefront of the Internet... This time, I'll take credit for leading, since way back when in 2001, I lauched "The Perfect Turkey Video Series" with Chateliane.com (which I was managing at that time). I remember looking for sponsors, getting the crew in, and then watching as we scored 20,000 downloads on the day of! Yes, the files are a bit weathered due to the compression we had to do way back when, but the thing stands up after 6 years for gosh sakes!! And hey, who knew Sherry was the key to great gravy!! Tue, 9 Oct 2007 18:32:00 GMT http://www.iabcanada10th.com/default.asp?type=video&id=124 http://www.iabcanada10th.com/default.asp?type=image&id=122 Designed by henderson bas, the incredibly successful Online site for Nike won awards time and time again. Still fresh and engaging. Tue, 9 Oct 2007 18:20:47 GMT http://www.iabcanada10th.com/default.asp?type=image&id=122 http://www.iabcanada10th.com/default.asp?type=image&id=113 Pair this with the article we've posted about the Web, in 1997 on our 10th site, and you'll get a snapshot of uphill battle the Web has faced for the past 10 years. Tue, 9 Oct 2007 17:49:43 GMT http://www.iabcanada10th.com/default.asp?type=image&id=113 http://www.iabcanada10th.com/default.asp?type=image&id=120 This add proves Ogilvy has understood the Web pretty much from day one... Tue, 9 Oct 2007 17:48:36 GMT http://www.iabcanada10th.com/default.asp?type=image&id=120 http://www.iabcanada10th.com/default.asp?type=image&id=121 It's actually hard to believe this was done in 2002. It was a Digital Marketing Award winner for good reason. It took advantage of the CGC movement before it was even in swing, and resulted in a reported tens of thousands of unique designs, with the winning board garnering well over 100,000 total votes by "thumbs up" users. Tue, 9 Oct 2007 17:40:30 GMT http://www.iabcanada10th.com/default.asp?type=image&id=121 http://www.iabcanada10th.com/default.asp?type=image&id=111 I remember when visiting these weekly Web picks was a must, as there simply were not enough really quality pages/sites on the Web yet. When I worked at Chatelaine.com, we had to create our weekly picks as well, since there were even fewer quality sites for women. Tue, 9 Oct 2007 17:25:06 GMT http://www.iabcanada10th.com/default.asp?type=image&id=111 http://www.iabcanada10th.com/default.asp?type=image&id=109 Did you know that Prince was the first major artist to release an entire album "Crystal Ball," (1997) exclusively for the Web? Few remember either the album or the event, but it definitely precedes by eons, everything people are doing on iTunes, MySpace and Facebook today. Prince would later receive a lifetime Webby award for the breakthrough use of the Internet to distribute his music. Tue, 9 Oct 2007 17:18:29 GMT http://www.iabcanada10th.com/default.asp?type=image&id=109 http://www.iabcanada10th.com/default.asp?type=image&id=108 Here's the original article in Adweek, that subtly questioned the smartness of the decision by Frito-Lay to enter the CGC fray, and let consumers create the ad that would air on the 2007 Superbowl broadcast. As we all know now, the spot was a huge success: The "Live the Flavor" ad, which cost a reputed $12 to make, ranked fourth out of all 2007 Super Bowl commercials in the annual USA Today Super Bowl ad meter report, and the contest Website attracted 750,000 unique users, and 2 million total video views. What was the net result? The campaign ultimately racked up one billion "unpaid" media impressions, equal to $36 million in paid media, and delivered "better than expected results." Not bad for NOT being first into the CGC market (Converse, Sony and Chevrolet had made earler forays), but being the smartest. Tue, 9 Oct 2007 17:18:05 GMT http://www.iabcanada10th.com/default.asp?type=image&id=108